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October 22, 2021
1:30 PM - 3:00 PM
Plano, TX 75074
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Understanding the News Media (Afternoon Session)

Friday, October 22, 2021

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Team Plano members, like the community at large, don't have a true understanding of how the news media works.  Steve Stoler, Director of Media Relations, has a unique perspective.  Before accepting a role with the City, Steve spent 34 years as a broadcast journalist, working at several television stations, including Fox 4 and WFAA.

Steve will share his experiences from working on the media side to now working as a City representative to meet the media's needs and requests.  Steve will explain why it doesn't have to be a negative relationship.  The media can serve as a friend to the City and a fair purveyor of information in times of crisis.  Steve will show a plethora of video examples of news stories that tell the story of why the media often seeks out the City of Plano, looking for cooperation in producing stories.  Finally, Steve will lead a discussion about the content of the training session.