The Texas Association of Municipal Information Officers (TAMIO) gave Plano high marks in key categories during the 2018 conference. Double congratulations are in order for the City’s marketing and media teams for excellence in producing the conference theme, “Building a Brand Worth Trusting.”
Shannah Hayley, communications and community outreach director, was one of the conference speakers addressing the topic “Surviving a PR Crisis: Protecting Your Brand When the Ship Hits the Sand.” Also representing Plano was Steve Stoler, director of media relations, who later joined Shannah to co-present for a breakout session titled “Creating a Realm for a Responsive Community.” The 2018 TAMIO Awards won were:
PUBLIC SERVICE ANNOUNCEMENT (Edu, pop. 120K-up)
TAMI Award for “#AskPlano – Traffic Lights”
Inspired by the enduring success of the Schoolhouse Rocks! series, the #AskPlano series uses fun and approachable videos as a method to explain governmental topics residents often find confusing. Questions are sourced from the City of Plano’s social media and email accounts. Humor, along with engaging animation and live action, informs residents on the issues they expressed the most concern about in a non-governmental way. Videos are released on the City of Plano’s social channels (Facebook and Twitter); aired on Plano Television Network and housed in a dedicated #AskPlano playlist on the City’s YouTube channel.
BEST MEDIA RELATIONS
Award of Excellence for “Plano Traffic Solutions”
The City of Plano experienced unprecedented growth. Numerous high-profile companies relocated to the City, resulting in tens of thousands of new jobs. Residents became concerned about how increased traffic volume would impact travel through the area. The City of Plano worked with regional partners and neighboring communities to identify and pursue options for alleviating traffic congestion. Even so, news media focused on the traffic. The City sought an effective way to ease those community concerns.
Judging was performed by non-member communications professionals from around the state; with entries divided into divisions based on city population. The TAMI Award winners were announced at the 2018 TAMIO Annual Conference held in Georgetown, Texas.
TAMIO is a dynamic network of communications professionals dedicated to informing Texas citizens of important issues in municipal government.
See short video summary of the 2018 TAMIO Conference.